I've seen a few discussion about this over the past year. For my money, it's just buzz words and BS. I simply can't believe they are applying for patents on a best practice. As far as I'm concerned it has the aroma of a scam.
I better get off my protrusion and patent my Diagonal, Transwarp Modeling and I Did It My Way Process Design before these folks discover it. I skimmed the article trying to find the kernal of what they have and it did'nt float my boat. One thing I DID notice instead of a great emphasise on rapid developemnt and sound stable parts, the primary benefits seems to be a Reduction of required personel oohhh THATS a benefit we all want to have our managers implement at the SOONEST opportunity.
Actually, many of their ideas have been in our SOP for using Pro/E for years. I don't see how they can get a patent on such generalized ideas or how they could prevent anyone from using them. I think the patents are still pending because my searches of the USPO have not turned up anything.